All-in-one

All-in-One marked Ruggable’s most significant product innovation of 2025, a seamless evolution of our core promise. By combining our signature washability with a one-piece, no-assembly design, we reimagined the rug experience from the ground up. We returned to our original goal which was to create a washable rug that can handle all of life’s messes. Along the way, our customers made it clear they wanted more. Specifically, a rug that was easier to assemble. Welcome, All-in-One. An effortless and functional rug designed to simplify everyday living. Not only were we launching a new product, but also launching it in 2 different textures; Tufted and Plush. I led a team of designers to develop the graphic direction for a a global 360, omnichannel campaign, ensuring a cohesive visual system across all digital touchpoints.

Creative Director: Jessica Lopez Designers: Kelley McQuillen, Caroline Ely, Molly Eichten, Audris Lim, Lauren Kinslow
Photo Art Direction: Sharlene Park Editorial Director: Hannah Cassidy Video Director: Jerry Spears